With the success of the Ipad came a whole new way to consumer media, companies have been falling over themselves to invest in better ways to present media to their audeince and make the experience as positive as possible. New start ups have appeared such as Fllipboard and Treesaver who have developed new formats and templates that are pretty amazing to sift through content and the feeling is that these will be applied to all kind of daily content heavy sites that you come in contact with.