Following a competitive review involving 13 agencies BAA operated Heathrow Express has appointed GyroHSR to cover creative, digital and CRM.

Heathrow Express ran an innovative pitch process in November last year by engaging the initial shortlist of agencies with a one line brief ‘Deliver a creative solution which will drive increased revenues for a one and three year period’. The aim was to give the agencies the creative freedom to ultimately find a unique and strategic positioning for Heathrow Express.

GyroHSR’s creative platform which answers the client’s requirement to transition its marketing communications from a rational to emotive space secured the £4+ million account. The global account will be headed up by GyroHSR’s chief operating officer, Richard Perry, “Working with a globally recognised brand such as Heathrow Express to ignite its already well-established international reputation is exactly the type of challenge we love.”

Congratulations to our London team, we’re looking forward to working on this global account with our colleagues.

Read more about it here:

http://www.campaignlive.com/news/1049238/GyroHSR-lands-Heathrow-Express-business/

http://www.brandrepublic.com/news/1049238/GyroHSR-lands-Heathrow-Express-business/?DCMP=ILC-SEARCH