It pays to be fun

VW’s The Fun Theory proved people don’t like taking the stairs when there’s an escalator – but when it’s turned into a giant piano they do. Welcome thefuntheory.com

The powerful nature of this campaign is the proof of peoples intrigue into human behavior. Reactions to, and motivations for, having fun are what make the subsequent viral materials so engaging.

Technology innovation is truly here

Nike’s Chalkbot proved how fusing some of the biggest and baddest technology with social tools really does pay dividends in bringing an idea to life. Didn’t somebody once say impossible is nothing?

And so is simplicity

Everyone’s familiar with the great Facebook item grab campaign in the IKEA showroom. What a great reminder of how we should be looking to exploit new media channels they way they were meant to be.

PR is integrated

A look at any of the Titanium and Integrated Lions show us how big a part to play PR has in every advertising story we now strive to tell. Gatorade’s Replay and Heineken’s Auditorium are testament to this – PR has become really fun!

If everything else fails – there’s always a beer

Great humour, spot on for target audience. Bravo Thooeys’ Beer Economy