We were approached by Nokia Siemens Networks to help win a large tender process across the MEA region – the aim was to engage not only decision makers but those who make the decision for the decision maker, and those who make the decision for those decision makers and so on (you get the idea).

Enter Gyro and a classic targeted b2b campaign. From engaging printed technical documentation to interactive demos and the piece de resistance – the high value direct mail piece.

Sent to the 35 top executives, this piece played on the fact that the project in hand was one of the most challenging in the world with regards to scale, complexity and geographical and socio-economic challenges. The recipient was greeted with a challenge of their own – the ISIS puzzle – which is billed as the most difficult puzzle in the world. We were able to get some extra tips on how to complete the puzzle from the manufacturer and offer these as much needed assistance.

The message? Nokia Siemens Networks is best placed to help you with your most difficult challenges.

Results: created further opportunities and dialogue in an ongoing tender process.