Tagged: Cannes
It’s what’s inside that counts
Choose your own ending…
I love the Met’s ‘Choose your own ending’ campaign (Cannes Lion Gold 2010).
I love it because it’s so driven by insight. I’m hazarding a guess that the brief was something along the lines of ‘decrease knife crime in London’ but the insight (knives don’t offer protection) is spot on. The idea of showing how knives start problems is brilliant and clearly ignited in this campaign.
You can’t help but try a few different routes through the storyline (just to see what happens); if you haven’t seen it already, I suggest you try it for yourself..
Five things I learnt from Cannes 2010
It pays to be fun
VW’s The Fun Theory proved people don’t like taking the stairs when there’s an escalator – but when it’s turned into a giant piano they do. Welcome thefuntheory.com
The powerful nature of this campaign is the proof of peoples intrigue into human behavior. Reactions to, and motivations for, having fun are what make the subsequent viral materials so engaging.
Technology innovation is truly here
Nike’s Chalkbot proved how fusing some of the biggest and baddest technology with social tools really does pay dividends in bringing an idea to life. Didn’t somebody once say impossible is nothing?
And so is simplicity
Everyone’s familiar with the great Facebook item grab campaign in the IKEA showroom. What a great reminder of how we should be looking to exploit new media channels they way they were meant to be.
PR is integrated
A look at any of the Titanium and Integrated Lions show us how big a part to play PR has in every advertising story we now strive to tell. Gatorade’s Replay and Heineken’s Auditorium are testament to this – PR has become really fun!
If everything else fails – there’s always a beer
Great humour, spot on for target audience. Bravo Thooeys’ Beer Economy
