Sirius, the Recognition and Rewards programme from Jumeirah are a respected and leading player in the Hospitality loyalty game. We wanted to build on their very generous rewards and privileges and engage on a more personal and added value way.

In order to do this we have recently launched a suite of new comms going out to targeted segments of the base:

Sirius Delights focuses on the Dubai dinning market specifically. From our research our insight was yes offers are important, but actually reviews and recommendations are what really make people decide where to go. We connected this insight with the fantastic reputation Jumeirah restaurants have, and have actually embedded 3rd party review links into the communication. It’s open, honest and cuts out the time finding out whether the restaurant with the great offer is any good.

An additional clever feature we included was super personalisation – so that from a redemption perspective each individual member can see whether they can redeem instantly or how many Sirius Points they will need to get that reward.

Initial results have shown considerable revenue and footfall increases in Sirius business units.

Here it is shown on an i pad because it’s cool.

Sirius Travels is a different kettle of fish. The objective here is to build a long-term relationship with Jumeirah’s overseas members. Firstly we have to convince the recipient to come to Dubai, London or New York. Once achieved we need to make sure it’s with Juemriah that they stay. Editorially led with cool what’s going on widgets and 3rd party links to sell the ‘big 3′.

Results show a marked increase in click-throughs to specific stay packages and overseas booking information.

Sirius Statement does exactly what it says on the tin – but further than this moving forward plans to hyper personalise – offering members redeemable rewards which are affordable based on their Sirius Points balance, but also appealing based on profile and spend habits.