Tagged: film
Tales from London – Part 2
As well as larking around disguised as a culture vulture on my trip to London – I managed to get time to watch my beloved football team secure top flight European football next season for the first time by beating Bolton and then a tense victory in the North of England to beat Manchester City.
Glory glory Tottenham Hotspur at last. And two new experiences with it. The first match I had the pleasure of watching from a box at White Heart Lane courtesy of Bluhalo – Thank you Bluhalo. The second match was a completely alien experience to me and strangely a lot better than I anticipated. I ventured to a pub in Clapham with a group of friends, pulled out my Avatar 3D specs and watched the entire match in 3D.
It worked well, the stats in particular leapt out at you and everybody looked suitably ridiculous. 3D TV is literally kicking off. Some brands such as Guinness have already created the commercials (arguably the best 3D experience of the evening) and I’m sure there will be a bandwagon of brands jumping on the 3D train.
I’ll be interested to see which high fashion brand will be the first to release those designer 3D specs, and when 3D TV hits Dubai.
Simply DIFFerent
Faced with a high profile partnership with the Dubai International Film Festival which Madinat Jumeirah wanted to generate exposure through, Gyro jumped at the chance to be a part of the scene.
Through a media plan spanning online, print, radio and outdoor there was an opportunity to create real wow factor and to showcase MJ in Dubai and internationally as the choice for the elite. The tag ‘Live like a Filmstar’ was born and from this an array of glitzy concepts.
We wanted to put the audience in the shoes of a filmstar. Finally the decision was taken to go with a strong hero image which fused the red carpet experience with the paparazi disguised as the starry midnight sky.
Results: Over 2,500 microsite hits in launch month, increased awareness.
