Tagged: landscape
Augmented Reality – the hype continues to gather momentum
The hype behind augmented reality has been growing over the past months – with London seemingly being used as a test ground for it’s practical uses.
During the highly enjoyable Wimbledon Tennis Championships, we saw the trialing on the IBM Seer Android which uses the video display, GPS navigation and built in compass to guide the user through the Wimbledon landscape. Live feeds overlay the display to give the user information directions to certain areas, and further still to update match scores, congestion in restaurants and more. The information all fed through human updates, by spies situated in each of the relevant areas.
Since then an i-phone app has been touted on youtube showing the latest generation using similar technology to help Londoners and visitors to the city navigate the city and find their nearest tube station.
The app at present wouldn’t be allowed to launch as it breaks apple contractual agreements – the technology is astounding and will surely come to play an enormous part of our lives in the future.
Although Vodafone’s spoof viral featuring Lewis Hamilton may be taking the technology and exaggerating it’s features for brand impact and viral qualities – it makes for some opportunities for great campaigns. What a fantastic product to market and furthermore what a landscape to market on.
I’m sure we can expect to see strategies including Augmented Reality ad sites soon after the technology is launched to a mass market.
Learn your landscape – 2 quick tips
Finding out information about your brand’s social landscape is as easy as one, two, click. It still amazes me the sheer number of sources of information online that can help paint a picture of your social media audience, and the landscape which they operate within.
Twitter search
www.search.twitter.com allows you to search by what people are talking about. This tool is incredibly useful to find out if people are talking about your brand, product or service online, but also to see what their views are.
People will be a lot more honest when talking with their friends or peers than in any type of customer satisfaction survey. Don’t forget you can also gain valuable insight to your competitors too.
Facebook advertising
Through using www.facebook.com/ads/create/ one can create a fake ad (which will never see the light of day), and then look at an audience to profile. Profile filter by country, age, gender, education and so on – but more importantly by keyword. So therefore you can easily find out an estimate of how many people in your region, on facebook, are interested in specific topics that may be relevant to your brand or latest campaign.
It’s pretty interesting stuff and a great source for insight!
