Tagged: print
Tales from London – Part 4
VW ads are normally pretty good. This one is the best I’ve seen in a while. Unfortunately the picture is not very good, but hopefully you can get the ‘can’t believe it shaking my head action’ which the ad forces you to do. The billboard version works even better.
Tales from London – Part 3
As we progress through the tales from London the posts are getting progressively shorter. I hope they bring this window display to French Connection Dubai. It’s very cool. I want to see a hologram revival.
Simply DIFFerent
Faced with a high profile partnership with the Dubai International Film Festival which Madinat Jumeirah wanted to generate exposure through, Gyro jumped at the chance to be a part of the scene.
Through a media plan spanning online, print, radio and outdoor there was an opportunity to create real wow factor and to showcase MJ in Dubai and internationally as the choice for the elite. The tag ‘Live like a Filmstar’ was born and from this an array of glitzy concepts.
We wanted to put the audience in the shoes of a filmstar. Finally the decision was taken to go with a strong hero image which fused the red carpet experience with the paparazi disguised as the starry midnight sky.
Results: Over 2,500 microsite hits in launch month, increased awareness.
Simple design for maximum effect
A very simple brief turned into something quite cool and talked about at Nokia Siemens Networks. A new purchasing tool was introduced and a guide which people would keep needed to be produced.
Various ideas were brainstormed of traditional internal marketing gimmicks, and finally the decision was to combine a couple.
The simple answer is a guide, a desk-top calender and a note pad all-in-one – the transition being achieved through a simple piece of elastic. It’s a note book to carry around and it’s a sturdy desktop guide to reference.
Nothing mind boggling here, just neat design carried out effectively.
International brand – local approach
Clifford Chance law firm has a strong business proposition – globally renowned with experience in local practices. A simple way to portray this is through the day to day collateral and marketing materials.
The use of bold regional imagery with a very clean and crisp approach to design and layout gives the message of a squeaky clean organisation with an appreciation for the local market.
