Tagged: world cup

U-T… Uniqlo turn friendly Twitter analytics into a campaign

I recently stumbled across Uniqlo’s UTweet campaign having been surprised by the coolness that the brand seems to have gathered in recent months / year. The campaign which hero’s the brands quirky and personal T-shirts allows you to create your very own Tweet video by entering your Twitter handle into the beautifully simple microsite.

Alternatively enter any keyword and it will gather together recently mentions of the keyword and it will give you a upto the minute quirky and cool reflection for that key word. For example bananas or Rooney.

Nothing of course that can’t be done through a simple twitter search, but I found it an excellent way to present the Twitter voice of a brand to clients – and introducing non tech savvies into a simple and effective online application.

The following though are much more interesting for us agency types and offer various different ways of crunching Twit-data.

Twitrratr

Twitter Analyzer

Twilert

Xefer